Marketing Research & Customer Profiling

It isn't who you know it's what you know about them.

Whether it's identifying your market segment, researching your competitors or learning about your customers, market research is the key component to successful marketing.

Market research isn't just about new products and companies either. Any business seeking to increase sales needs to spend the time and effort on market research.

If you have neither the time nor the staff to do sufficient market research, let 3W handle this process. We will learn your business, analyze your competitors and provide you with detailed customer profiles that will help your business grow and succeed using:

• Demographics
• Psychographics
• Focus group testing
• Customer profiling
• Market sizing/ segmentation/ positioning
• Strength, Weakness, Opportunity, Threat analysis

World Web Works offers these innovative programs to allow you to “take your customer’s pulse”.

 

Once we determine your business goals and gain access to a list of marketing prospects, we conduct telephone research.  A survey is conducted using questions developed by World Web Works.  A final report is prepared which includes an analysis of the responses which includes - needs verses wants.  Research leads to development and development leads to success.  Options are available for 5, 10 or 20 market base interviews.

Starting at $1,995

Online Response Polling

Polls are skewed. It is a fact. Inflections, tone of voice and various other leading (or misleading) factors may affect the way a question is perceived by an individual.  At World Web Works we use online response polling.  A graphics and text based custom research survey is sent to business owners, executives, directors, and other valuable participants who are members of our network and are willing to provide critical feedback.  Knowledge leads to innovation. 

 

These polls cover many business and marketing areas of concern, including:

• Brand Impressions
• Logo Evaluation
• Individual Media Evaluations
• Message/Content Evaluations
• Website Navigation Ratings and Feedback
• Initial Impact Testing for Print and Web
• Preferences for Discovering More Information or Continuing a Sales Cycle
• Customer Service Issues
• Customer Profiling

Starting at $2,995 (includes web-based development of poll)

Let’s Get Polling!

• Request a conference to discuss details
• Request an exact quote
• Schedule a meeting