Successful Email Marketing...What impression does your campaign send?
Email marketing is an excellent method of communicating and distributing information and an essential part of an integrated marketing strategy. Like all marketing methods, it is most influential when used in conjunction with other media, directed at the rignt reader, and designed to produce the right impression. Email marketing is very dependent on impressions. From the time your reader views the subject line, they've begun forming their impression. Every step along the way can either cement that impression or change it. From the first view to the last click, you want your customers to connect with your email in a positive way, so it's important to think about the individual elements of your email and how they can combine to create an impression. What does the subject line say about you? In order to connect with your readers, your readers also need to feel connected to you. A simple change - perhaps an article or note from the editor, written in first person might add a personal touch. You will create a more personal connection with the reader if they feel the email comes from a specific person rather than just a company in general. Readers can develop a greater affinity to a person behind an email rather than just a company brand, and will be more likely to open the email. Results consistently show that the more you can personalise your messages, the higher your response and conversion rates will be. Using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect's own needs and interests. A good email provides useful information, but a well-written email provides useful information in a voice that your readers can relate to. The more targeted your marketing message is, the more likely it is to be successful. World Web Works can assist you with your email marketing campaign. We produce the following products: 1.Custom E-mail Templates - Designed and hand coded each issue:These are highly customized templates that result in high-impact campaigns. They are basically “mini websites”. Using an approved template, and provided content and images…the entire HTML e-mail is re-designed including typography, buttons, graphics, animations, revisions, etc and hand coded. There are no real limitations of this type of campaign. The average cost per this type of email campaign is $400-$1,200 per issue. Many companies use these custom email campaigns to promote specials, success stories, new products and services, important announcements, etc. Most importantly, these emails keep your brand and offerings in front of your customers, increasing the chance of converting them significantly. 2.Editable E-mail TemplatesThese campaigns also work with a custom designed template, however the template is much more limited in its look and feel. Such designs need to allow “fields” to add text and modify buttons/links. They usually consist of a top and bottom footer matching your brand identity as well as pre-set areas to add links and body content. Because the content is placed automatically…the look feel and layout of the text is limited and usually will leave some “hollow spots”. This is a great option for fast communications and announcements to your target audience or for internal communications.  Alternative Resources
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The difference between SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not identical. These processes go hand in hand but are often thought of with only a diminutive differentiation. Search Engine Optimization is what is done to your site to ensure that the search engines rate your site well and you have a easy to use web site with search engine friendly (SEF) Menus and SEF URLS that Google, Yahoo, MSN and Ask.com can crawl through. Search Engine Marketing is doing the advertising and marketing of your site. Ironical this is all done "offsite" whereas SEO is mostly done "onsite". SEO is a more technical process than SEM and involves a deeper understanding of search engine algorithms.
Search Engine Optimization
Search Engine Optimization, or SEO, is the process of assisting the search engines in ranking your web pages by improving the on page features of your website and by promoting it through link building strategies like blogs, articles, and reciprocal link requests. The focus isn’t so much on traffic building. Rather, you are simply trying to ensure that the search engines rank your site well for your important keywords.
Search Engine Marketing
Search engine optimization is a branch of search engine marketing. With Search Engine Marketing (SEM) you are promoting your website by promoting it in various ways that get it noticed in the search engines. It is more than simply improving your website through SEO, though it does include that. SEM also includes pay-per-click advertising, inclusion fee listings, social media optimization, directory submissions, and related marketing tactics. All of these marketing strategies are designed to get your site noticed by the search engines so that you rank well for your important keywords. Notice, however, that SEO focuses more on your website whereas SEM might not necessarily be about your website but in how you promote it.
Pay-for-inclusion
Many SEM companies guarantee your site will be indexed by the search engines within a short period of time, and if you really want to you can directly submit your site to the engines. DO NOT do this until your site is properly prepaired and do not resubmit multiple times, as this is a form of spamming for which you may be penalized. Patience is the key.
Traditional Ads (PPC - Pay Per Click): Ads are displayed on the SERP (Search Engine Results Page). Generally these are text based ads written by the SEO/SEM advertiser. Ads are based on the Keyword entered in the search and fees are triggered by impressions. You pay for the ad even if it is not clicked through. You want to work with your SEO/SEM advertiser so that your ads Click Through Rate has a high percentage. You can easily spend hundreds a day for very little ROI.
Internet Marketing
Internet Marketing is a much broader term than either SEO or SEM. In fact, search engine marketing is a subset or branch of Internet Marketing. A good definition of Internet marketing takes into consideration all forms of media available through digital delivery. Therefore, this term must encompass a broad array of strategies that you can use to market your website and your business. Internet Marketing includes such activities as e-mail marketing, banner advertising, affiliate marketing, e-book downloads, podcasting, video marketing, viral marketing, RSS, and anything that uses the Internet as a mode of delivery for the purpose of promoting your business.